Hey, I’m
Lorreta Rocha

Lorreya sitting on a metal chair in a room with red brick walls and wooden flooring, near a window with black framing.

I was born and raised in Cabo Verde Islands, where culture and community shape daily life. In 2011, I moved to the U.S. on a full college basketball scholarship,  and later represented Cabo Verde on the national team -  experiences that forged my discipline and work ethic.

I’ve been doing hair since age 13; styling loved ones before turning it into a career that is rooted in connection and care. I’m also a proud mom, reminded daily why legacy matters.

A person is holding a needle to retwist small, natural black microlocs with their right hand, retwisting.

I specialize in microlocs and my original technique, Root Braids — styles that represent growth, strength, and authenticity from the roots up.

Every service is approached with care, precision, and respect for your hair’s natural journey.

for the crown

you wear every day.

My work is rooted in intention, patience, and deep respect

The

HBL Values

Natural Beauty First

We honor and elevate the textures and patterns we were born with. Every style begins with reverence for your natural hair and its story.

Holistic Hair Health

Healthy hair is the foundation. We are here to educate you on scalp care, moisture balance, and protective techniques that promote long-term strength and growth.

Rooted in Culture

Your appointment is more than a style—it’s a moment of peace, restoration, and confidence-building. We create a calming environment that nurtures both hair and spirit.

Serenity in Every Session

From microlocs to root braids, our work pays homage to ancestral practices while embracing innovation and individuality.

Versatility is Power

Natural hair is limitless. We guide clients in exploring styles that align with their lifestyle, energy, and goals—without compromising health.

Empowerment Through Education

From microlocs to root braids, our work pays homage to ancestral practices while embracing innovation and individuality.

Community & Connection

Hair by Lorreta is a space of sisterhood and support. We uplift one another with intention, integrity, and deep respect for our shared journey.

  • "Very comfortable experience! Lorreta is so friendly and will work with you to ensure you get the style you want and her prices are affordable! Would definitely book again"

    —Keturah B

  • "Loretta is very delicate and skillful. She made sure to ask me my preference and treated my hair very gentle . Can’t wait for the many styles we plan to do ! Stay tuned"

    —Monica P

Still Nervous about Locs?

Your journey begins here. In this personalized virtual session, we’ll discuss your hair goals, lifestyle, and what to expect from the microloc process. You’ll receive professional guidance on preparation, maintenance, and choosing the right grid and size for your unique hair type—perfect for new clients ready to start their microloc journey.

book a consultation